Project Description is a Perth based business services the Perth Metro area and the South West of Western Australia. From the website:

Anode Swap was formed to help households get the longest life from their storage hot water systems. Often a hot water system will need replacing prematurely simply because the sacrificial anode has not been replaced leading to tank failure.

Again the emphasis was on a clean, easily navigable site that was informative and educational. It also had to include the business owners contact details for free quotations to his clients. The site required an extensive FAQ section to educate home owners in how to take preventative measures to ensure the longevity of their hot water systems.